Our story.

Chateau Katoen was born during – you guessed it – drinking a bottle of wine. Of course.

Because let's face it, it's high time that wine lovers stopped just sticking their noses in their glasses and waltzing exaggeratedly as if they really understood the difference between 'terroir' and a terrace.

No, we thought it was time to proudly wear our love for wine on our chests. And guess what? We did it.

Check out our first harvest

Chateau Katoen is currently still in the start-up phase. We are working hard on our first collection.

On the back of each Chateau Cotton sweater you will find the year label. Like a good bottle of wine, our harvest can also be recognized by the year in which the sweater was made. Every year we come up with a new collection of grapes that are provided with our unique label.

The sweaters from Chateau Katoen are made of 100% organic cotton, which is normal for us. We work with a very cool soft, fluffy tuft-style embroidery on the chest. The inside of the sweater is brushed, which means that it feels nice and soft and fits wonderfully.

Chateau Katoen is part of LYLT bv which stands for Love You Long Time. We create concepts and brands with love for the long term.

If you want to know more about me, founder of Chateau Katoen, I would like to refer you to the Substack Schop onder je kont. My weekly newsletter in which I share the development with you step by step.